In the gift industry, gifts are classified into two categories, namely personalized and corporate. Many people give gifts to their loved ones during special occasions like anniversaries, weddings and birthdays, and commemorative and seasonal events like Valentine’s Day, Mother’s Day and Christmas. Many organizations also offer personalized gifts to promote their brands, maintain good relationships with business partners or employees and improve customer loyalty.
Therefore, the demand for personalized gifts remains high in both the corporate world and the personal market.
To make personalized gifts, printing is necessary. One popular printing method in the gift industry is heat transfer printing. Heat transfer designs are suitable for on-site printing and small orders. For instance, when it comes to t-shirts, customers can select the colour and size of the t-shirt they want, and you can print it immediately.
Heat transfer involves two steps when printing on garments. It involves transferring the design from the paper to the fabric using pressure and heat. Different kinds of heat transfer media can be used. Heat transfer media can be present in the liquid, solid or vapour phase and can store heat in a reversible form.
The special ink is used to print the artwork on wax paper during heat transfer printing. After this, heat and a heat press, similar to an iron, transfer the design to the fabric. Transfer printing has gained popularity over the years because it allows full-colour images to be printed on fabrics. This method of printing personalized gifts offers many advantages.
The following are 5 benefits of using the method of Heat Printing:
Easy to use
Heat transfer printing is an easy process. Printing a design on one item can take three to five minutes. Even if you do not have prior experience, you can learn how to utilize a heat press machine within no time. With a heat press machine, you can print on different parts of garments. Heat press machines also consume minimal space in a printing shop.
Less messy
This printing method does not create a lot of mess compared to the screen printing method, which involves dyes and solvents. Ink spills will not damage the products you are printing on when you use the heat transfer printing method. You can place the heat transfer machine in a studio and bring the transferable images over from another place.
High-quality prints
Heat presses print garments economically and fast without sacrificing quality. Heat press machines can print vivid, complex and full-colour images and provide perfect image resolution.
Cost-effective
Screen printing is affordable for printing large amounts of identical items. However, when printing small runs like 6 pieces, the unit cost of garments printed with heat press technology is lower. Heat press machines are also relatively inexpensive. Your printing business can recoup the investment and start earning profits quickly, depending on the volume of orders you receive.
Strength
The heat transfer printing method produces sharp, high-resolution and clean prints that resist deterioration due to rubbing, frequent washing, scratching and exterior elements like alcohol, petrol and oil.
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